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Home » News » Liquor that mitigates alcohol side effects to be bottled in Norton Shores

Liquor that mitigates alcohol side effects to be bottled in Norton Shores

Liquor that mitigates alcohol side effects to be bottled in Norton Shores

By Meagan Beck | This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
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on March 22, 2017 at 7:33 AM, updated March 22, 2017 at 7:37 AM

NORTON SHORES, MI -- A liquor company with a unique business model plans to open a manufacturing plant in Norton Shores.

Bio Care Spirits intends to manufacture naturally blended spirits at property it is leasing at 1224 E. Pontaluna Road.

The company, which already has has six manufacturing plants in Nepal, India and Australia, uses bio-alkaloid herbs and spices to lessen the adverse effects of consuming alcohol.

Bob Grunstra, Spring Lake resident and chairman of the company, said the raw material will be brought to the manufacturing plant, mixed with the herbs and spices and bottled.

He said said the company is not making assertions the product is a cure for hangovers, but it is all-natural with no artificial ingredients.

Norton Shores City Council approved Tuesday, March 21 a tax break for the company. The tax abatement will run six years and concurrently with the company's lease.

The abatement will allow for faster company growth by expanding the product line to the United States, add more bottling lines and employees. In the first two years, the project expects to create 23 new, full-time jobs.

Norton Shores City Council also approved a liquor license for the company. Bio Care Spirits needs state and federal licensing before it can begin blending and bottling spirits.

Bio Care Spirits plans to eventually extend its product line to include brandy, wine, beer and sodas in Norton Shores. There will be no tasting room or restaurant set up at the manufacturing plant.

Grunstra said the primary customer of the product will be distributors for domestic and export markets.

The company and its products are the idea of Dr. B. Srinivasa Amarnath, a holistic doctor from India who knows Rajwinder Grewal of Muskegon's Curry Kitchen.

Grunstra said he and his wife have known the Grewal family for many years. He said Amarnath discussed with Grewal's father in India the possibility of bringing the project to the United States.

Texas and Florida were possible options, but Grunstra said he emphasized the pure water available from Lake Michigan as a reason to bring the company to the area.

"We worked hard to convince him that West Michigan was the place," Grunstra said.

He said the manufacturing plant expects to be operational by October 2017.