July 28, 2003
MiBiz Network

MUSKEGON HEIGHTS - The Lakeshore Launch Pad has been re-christened The Whetstone Project Business Accelerator.

It was decided to rename the business incubator after it moved earlier this month from the lower level of the Hume Building in downtown Muskegon to a warehouse-style space on West Sherman Boulevard in Muskegon Heights.

"The new name comes from Fluid. "The ad agency came up with a list of names and we went with The Whetstone Project," said Muskegon Area First Director of Technology Initiatives Gary Nelund. "A whetstone is a tool used to sharpen a knife. This business accelerator is place to sharpen your business."

The structure that houses the incubator - an old Norge appliance factory - was christened the Whetstone Building.
One Lakeshore Launch Pad business, Gold Shield Transportation, has set up shop at The Whetstone Project location. Two more businesses will have offices at the site by early August. Talon Aero is one of the two new tenants. The company was founded in 2002 and specializes in the areas of spare parts, engines and auxiliary power units.

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This article appeared in the July 28, 2003 issue of MiBiz, read by upper management executives in West and Southwest Michigan. Print subscriptions are free to qualified individuals who do business in West and Southwest Michigan.  For further information about MiBiz Network, visit www.mibiz.com.